SP · SAMIKSHA PANDE
On air · InCred Money

Brand & marketing — and the face in front of the camera.

I build fintech brands from the ground up and turn complex finance — IPOs, unlisted shares, digital gold — into stories people actually watch.

4+ years across three fintechs. Brand, content, CRM & GTM strategist who also writes, produces, and presents the work on screen.

On air — financial content, presented

Explainers I write, produce, and present.

A reel of on-camera content for InCred Money — making IPOs, unlisted shares, and money concepts make sense for everyday investors.

Fractal Analytics IPO IPO Explainer PNGS Reva — Diamond Jewellery IPO IPO Explainer Amagi Media Labs IPO IPO Explainer All About Swiggy — Pre-IPO Unlisted Shares Mohan Meakin — Unlisted Shares Unlisted Shares All About CSK — Unlisted Shares Unlisted Shares Digital Gold — Emergency to Retirement Money Concept Reliance Jio in the headlines In the News What's the Decoy Effect? Behavioural

// Tap any card to watch the reel on Instagram — on-screen brand presence across InCred Money's product lines.

Track record

Three fintech brands, built from the ground up.

Each role: own the brand, scale the channels, ship the launches — and stay close to the numbers.

Aug 2023 — PresentMumbai

Manager, Growth & Marketing

InCred Money · InCred Group
  • Led integrated brand campaigns featuring Rahul Dravid & Shreyas Iyer — 15M+ impressions and a 16% lift in new-user acquisition.
  • Integrated AI-powered workflows across content, design, and campaigns, cutting production timelines 30–40% and letting a lean 5-person team cover 8 product lines.
  • Own CRM & lifecycle communications across 20+ customer touchpoints; build SEO-led website and Knowledge Center content.
  • On-screen face of the brand for product explainer videos; direct in-house team and external agencies.
Dec 2022 — Jul 2023Mumbai

Communications Manager

PropReturns · YC S21
  • Owned brand & communication strategy across social, web, email, and investor channels.
  • Drove a 25× increase in Instagram engagement through storytelling-led content and on-screen presence.
  • Revamped website content and partnered on product launches and investor education — improving SEO and lead quality.
Dec 2021 — Nov 2022Bangalore

Brand Marketing Manager

Zolve
  • Built GTM & content strategy for Zolve Azpire (US credit-builder card) — messaging, education, adoption.
  • Scaled social presence 6× Instagram, 5× LinkedIn, 4× YouTube via content and international influencer campaigns — 20% of customer acquisitions.
  • Led PR contributing to 8 brand awards, including at Global Fintech Fest and Entrepreneur India Awards.
By the numbers

Storytelling, measured.

25×Instagram engagement growth
15M+Campaign impressions
16%Lift in new-user acquisition
8Brand awards
6×/5×/4×IG / LinkedIn / YouTube growth
30–40%Faster content production with AI
8Fintech product lines covered
4+ yrsBrand & marketing in fintech
Capabilities

Strategist and on-screen talent, in one.

The rare mix of someone who sets the brand strategy and is comfortable being its face.

Brand & Content Strategy CRM & Lifecycle Marketing Campaign Execution & GTM Team Leadership Influencer Partnerships SEO Content Performance Creative On-Screen Brand Presence AI Automation